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5 New Reasons to Put Postcards in Your Marketing Mix
Postcards are small but mighty, designed to be a quick read with a powerful message. And the versatility of postcard marketing within a small business’s overall marketing strategy remains impressive....
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Positioning Your Holiday Marketing for 2011
If it seems too early to think about your holiday marketing for 2011, keep in mind that many people start their holiday shopping in October. The holiday season is traditionally an important time to...
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Email+Mail+Email Sandwich Wins…Plus There’s More
Over and over again, campaigns that combine email and direct mail get better response rates than email marketing or direct mail marketing used by themselves. A neat trick that National Geographic...
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How-To Ideas on Building a Customer Communications Plan
Direct marketing is about integrated programs that build profitable customer relationships over time and react to a customer’s specific patterns. Trigger-based communications (communications sent upon...
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Cost-effective (and Easy!) Direct Mail
Postcard marketing is a terrific, cost-effective way to get your message out. Postcards may also be more welcome than ever before as many people report they prefer to receive product information and...
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The Secrets of Building Profitable Customer Relationships
A big question for small businesses is: “How do I engage my customers to build profitable relationships without a massive marketing budget?” Well, here’s a start: ask them. Ask your customers directly...
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Three Shoestring Direct Mail Formats that Deliver
Small businesses know the power of direct mail but are sometimes put off by the cost. So they look for the best mailings to make the most of their limited marketing budgets. Direct mail can be...
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